Content Writer (KOL Content Strategist)

Join Breylee & Lanbena as a Content Writer (KOL Content Strategist) and play a pivotal role in shaping our brand's voice across digital platforms. You will craft compelling, on-brand, and engaging copy that resonates with our audience, driving brand awareness and engagement in Jakarta Barat. Every day, you'll collaborate with our marketing team to develop content strategies that align with our brand identity, ensuring our messages are not only captivating but also consistent across all channels. This role is perfect for someone who thrives in a dynamic environment and is passionate about creating content that tells our brand's story effectively.

At Breylee & Lanbena, we are dedicated to building a strong online presence through innovative and strategic content creation. Our team is committed to delivering high-quality content that engages our audience and supports our business goals. As a Content Writer, you'll have the opportunity to grow your skills and contribute to our brand's success in the competitive digital landscape.

📋 Tanggung Jawab Pekerjaan

• Develop and execute content strategies that align with brand guidelines and marketing objectives.
• Create engaging and compelling content for various digital platforms, including social media, blogs, and email newsletters.
• Collaborate with the marketing team to ensure content is on-brand and resonates with our target audience.
• Conduct keyword research and optimize content for SEO to improve visibility and reach.
• Monitor and analyze content performance using tools like Google Analytics and social media insights.
• Stay updated with industry trends and best practices in digital content creation.
• Manage and edit content calendars to ensure consistent and timely content delivery.
• Leverage influencer and KOL partnerships to amplify our brand's reach and engagement.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum 2-3 years of experience in content writing or a similar role, preferably in the fashion or beauty industry.
• Proficient in using content management systems like WordPress and social media platforms such as Instagram, Facebook, and TikTok.
• Strong understanding of SEO principles and experience with keyword research tools like Google Keyword Planner.
• Excellent written and verbal communication skills in Indonesian.
• Creative thinker with a keen eye for detail and a passion for storytelling.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Familiarity with influencer marketing and KOL collaborations is a plus.

🛠️ Keahlian

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